4AM | Lumico - We are Content Scientists

Our services

We capture and transform, drawing your attention for a moment and always leaving a lasting impression.

Video Production

Our crew consists of in-house directors, script writers, production managers, and videographers. Besides this cool stuff, our editing suite can also do animation, graphics, stop-motion, 3D modelling, or whatever else is needed.

Photo Production

We’ve made a lot of friends along the way with photographers that are experienced in product photography and commercial photography. We collaborate closely with these visual giants when it comes to visual direction, photo editing and retouching.

Event Management

With a dedicated team that serves as the central point for all your event management needs – we’ve got you covered from pre-event coordination, AV & sound setup, staging, event support to live streaming, and on-site coverage.

Featured work

Some of our proudest moments

She Drives Her Story

Absa Sunshine Ladies Tour Sponsorship

We wanted to change the perception that people have of female golfers by looking at how male golfers are portrayed in the media. From here, the concept was created: She drives her story. To further deepen the connection, we told the stories of corporate working women that also enjoy playing golf – and that are actually very good at it!

Director: Daniel Malherbe
Director of Photography: Hayden Brown (7 Films)

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Plant the Seed for Success

John Deere Financial

Our strategy involved crafting a campaign that would position John Deere Financial as a trusted and effective partner in equipment financing. Instead of concentrating on the difficulties and challenges traditionally highlighted in agricultural marketing, our campaign conveyed a positive and supportive message. We wanted to shift the focus to the opportunities and potential for growth that farmers experience.

Directors: Alwyn Strydom & Armin van Antwerpen
Director of Photography: Armin van Antwerpen

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Grow with Confidence, Through Every Season

Absa Agribusiness

Our goal was to make one thing clear: when your farming operation is backed by Absa, you can grow with confidence, through every season. Absa recently shifted their brand positioning to focus on the stories of customers and clients. In line with this, we connected with real Absa clients so we could show how their stories mattered, and how Absa could support them through hardship and onwards to a thriving future. Through the stories of three different farmers, we shape deeper connections, showing what true support looks like.

Director: Alwyn Strydom
Director of Photography: Armin van Antwerpen

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Foundation for the Nation

Estee Lauder SA

With the rise of AI trends in the beauty industry, we wanted to blend innovative technology with cultural insights to create something truly unique and impactful. Lauder teamed up with a culture collaborator to dive deep into 5 vibrant cultures in South Africa (Xhosa, India, Sepedi, Tswana, Tsonga), exploring their rich histories and artistic expressions. Armed with this inspiration, we got to work crafting a captivating concept! Our vision? To showcase stunning cultural designs on 3D models of Estee Lauder Foundation bottles, all set in a dynamic display that morphs and transforms throughout the video, highlighting the beauty and diversity of each culture.

Creative Director: Louri Rootman
Animator: Louri Rootman

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Share in the Creation

Beyerskloof

Share in the Creation accentuated the idea that wine acquires its true significance when it is shared with loved ones. It also conveys a dual meaning: individuals contribute to the brand's uniqueness through their shared experiences, thereby amplifying the wine's value. The video we produced effectively illustrated this message through warm and inviting scenes of friends and family gathered around a table. The actors' expressions added a subtle humour that resonates with South African audiences, creating a relatable and light-hearted atmosphere.

Director: Armin van Antwerpen
Director of Photography: Jacques Crafford

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MMQS Corporate Video

MMQS

Our goal was to creatively convey the brand messaging of MMQS, a construction company, while avoiding monotony. With limited access to client footage, we leveraged existing imagery and animation to bring the brand to life. We developed a “newspaper clipping” concept, highlighting the company’s diverse achievements and values in short, engaging segments akin to newspaper ads. By skillfully blending various mediums, styles, and animation techniques, we crafted a cohesive brand awareness piece that not only tells the story of MMQS but also effectively showcases its core values.

Creative Director: Louri Rootman
Animator: Ruan Piekaar

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Intelligence in Payments

Absa Group

For the launch of Absa's new point of sale device, our objective was to evoke a sense of class and premium quality. We created a detailed 3D model of the device and crafted a compelling script that highlighted its cutting-edge technology. The seamless integration of the model, script, effortless animation, on-screen text, and engaging sound effects culminated in a product advertisement that truly captured our vision. The result is a dynamic piece that excites both the brand and its customers, positioning the Absa POS device as a standout in the market.

Creative Director: Alwyn Strydom
Photographer: Andre Badenhorst

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We Run So Life Can Leap Forward

John Deere Financial

John Deere Financial launched their Joint Venture with Absa Bank and wanted to showcase their key value propositions to existing and new clients. We crafted a message that speaks to the ups and downs of agriculture and with the help of John Deere financial, you can leap forward.

Director: Daniel Malherbe
Director of Photography: Armin van Antwerpen

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The “Homies” of Absa Home Loans

Absa Home Loans Excellence Awards 2024

The Home Loans Excellence Awards is about the people of Absa, and we wanted to share their stories. We took inspiration from the “Humans of New York” series and crafted the various stories of the Absa Home Loans individuals. This concept was translated into our video content, imagery, and the event – we even had a gallery wall of photos and stories of the homies of Absa Home Loans.

Event Coordinators: Ryan Ferreira & Ayanda Khumalo

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The 4AM Crew

Our all-in-one production team, delivers exceptional multi-platform video and photo content.

Producer
Director
First Assistant Director
Production Manager
Director of Photography
First Assistant Camera
Camera Operator
DIT-VT

Craft Manager
Craft Assistant
Online Editors
Offline Editors
Colorists
Sound Designers
Animators
Events Coordinators

Our services

We capture and transform, drawing your attention for a moment and always leaving a lasting impression.

Video Production

Photo Production

Event Management

Featured work

Some of our proudest moments

The 4AM Crew

Our all-in-one production team, delivers exceptional multi-platform video and photo content.

What do you want to capture?

Contact Us