Who is Lumico Captivate?
Captivate is the Creative division at Lumico. We combine the superpowers of Copywriting and Design to craft content that reflects the essence of your brand, wherever you show up.
Brand Creation
Our journey starts with a deep dive into the heart of your business, allowing us to capture a refined and evocative brand identity. In other words, what is the why of your brand, and who are the customers that will believe what you believe?
Your brand identity will serve as a guiding light for all future content creation.
Brand creation at Captivate happens in two phases:
Creative Positioning
Everything starts with a clear, appealing brand identity. Through this process, we’ll help you define your brand’s key positioning, tone, and voice. We’ll also set you up with a shiny new logo, fonts, visual treatment style, signatures, and social platform banners. Nice, right?
Now that we have the look, feel, and tone of your brand, we can review all the touchpoints where you connect with an audience and find the best ways to present your brand for success. Is every piece of content working to reach your goals? They should. We can help.
Brand Experience Design
Brand
Communication
Through Layout Design
Sometimes you have a lot to say. That’s when you need a captivating layout, making loads of words look super interesting and appealing. We’re really good at that. Print ads or advertorials, interactive PDFs or PowerPoint presentations, brochures or coffee table books, you name it, we’ll make it look top-end.
UI/UX
for Websites
What do you want to achieve with your website? Who do you want to reach? We build our websites around the ideal user journey and experience so that our wireframes aren’t just pretty, they are effective too.
We work with Lumico Amplify to research SEO keywords, allowing us to create copy that will ultimately bring home the traffic.
Lumico Captivate can hand over to your preferred development team, or we can run the complete development project using our preferred suppliers.
Content
Marketing
We can help to create valuable, relevant, and consistent content that your audience actually wants to open.
Our Emailers and website copy are built around UX/UI principles to ensure we have a clear goal guiding our layout and content. We can also assist with online articles, editorial and advertorial content, scriptwriting, and social media.
If you are interested in creating content for a paid media campaign, we can highly recommend our PPC department, Amplify.
Let’s Work
Together
Social
Media
We just love building communities. Our Social Media team can take your brand to the best channels with great content that will appeal to your audience.
Need some epic video content? We can hook you up with our Production department, too.