Four Digital Marketing Trends to Watch Out for in South Africa in 2023
South Africa has seen significant growth in the digital marketing industry over the last few years, with the COVID-19 pandemic accelerating the shift towards digital even further. As a result, businesses in South Africa must stay up to date with the latest trends and tactics to remain competitive in the digital landscape. Lumico, a digital marketing agency, has identified four digital marketing trends to look out for in South Africa in 2023.
Video Marketing The use of video marketing has been on the rise in South Africa over the last few years, and it is set to continue its growth in 2023. According to a recent study by Hootsuite, 83% of South African internet users watch videos online, making it a powerful tool for businesses to connect with their audience. Furthermore, research by Effective Measure found that 71% of South African digital consumers watch video content at least once a week, with 23% watching it on a daily basis. This highlights the need for businesses to use video content as part of their digital marketing strategy in order to effectively engage with their audience.
Personalisation Personalisation has become an essential part of digital marketing in South Africa in recent years and is expected to be even more important in 2023. According to a recent study by Red & Yellow Creative School of Business, 72% of South African consumers are willing to share their personal information with businesses if it leads to a personalised experience. Furthermore, the study found that 74% of South African consumers expect businesses to understand their unique needs and expectations. This emphasises how personalisation allows businesses to create tailored experiences for their customers, resulting in higher engagement and increased conversions.
Voice Search Optimisation Voice search has been growing in popularity in South Africa over the last few years and is expected to become even more prevalent in 2023. A recent study by World Wide Worx found that the use of voice assistants in South Africa has grown by 6% since 2020, with 30% of urban South Africans using voice assistants on their smartphones. As more and more people use voice assistants like Siri, Alexa, and Google Assistant to search for information online, businesses will need to optimise their content for voice search. This means using conversational language, answering questions directly, and focusing on long-tail keywords that are more likely to be used in voice search queries.
Augmented Reality (AR) and Virtual Reality (VR) Augmented Reality (AR) and Virtual Reality (VR) are two technologies that have been around for a while but are expected to gain more traction in South Africa in 2023. According to a report by PwC, South Africa's VR and AR market is projected to grow to $1.55 billion by 2022. These technologies can be used to create immersive experiences for customers, allowing them to interact with products in a virtual space. This can be particularly useful for businesses in the retail, fashion, and gaming industries, where customers want to try before they buy.
In conclusion, these are the four digital marketing trends that businesses in South Africa should be looking out for in 2023. By leveraging these trends and incorporating them into their digital marketing strategy, businesses can stay ahead of the curve, connect with their audience, and drive more conversions. As a digital marketing agency, Lumico is well-equipped to help businesses navigate these trends and develop a strategy that works for them.